How does Etsy Search algorithm work?
When a user searches on Etsy, after entering keywords, Etsy’s search algorithm returns the most relevant matches. The details of this algorithm will be changed regularly according to the actual situation, so the platform can provide as much help as possible based on the keywords entered by the user so that buyers can find what they are looking for. The search provides a ranking calculated according to the algorithm mechanism. There are many factors involved in this content, such as the weight of the store, the weight of the product, word popularity, word relevance, evaluation content, transaction volume, etc., and finally calculate A relatively close result or multiple related results are displayed to the front-end buyers to provide choices.
We as sellers need to control the most important factors in Etsy search position. There are things that can be done to help improve the way buyers find our store.
What factors affect Etsy’s search ranking?
①: Product tags and product title
Part I:
Items in Etsy search results must match a buyer’s search term or phrase. Items that do not match a buyer’s search will not be included in the results. Therefore, the keywords of the product are very important. The title of the product should be filled with characters in the order of core keywords + product keywords + short-tail words + long-tail words.
Product keywords: words such as table, shorts, teacup, rice cooker, etc.
Core keywords: wood, cotton, mug, one size fits all, etc.
Short tail words: handmade, comfortable, environmentally friendly, etc.
Long tail words: Mother’s Day gift, candy color series, available in kitchen, living room and bedroom, etc.
Once the search algorithm finds all items that match the search, the platform also uses keywords to determine the order of those results.
Exact phrase matches are stronger than single word matches. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tag or title, but items with “banana backpack” in the title would be considered a closer match.
If a word or phrase in a buyer’s search appears in both a listing’s title and tags, the search algorithm considers that listing to be more relevant than a listing that only has that word or phrase in the tags or title.
Words at the beginning of a title are considered more important than words at the end. Therefore, the core keywords and product keywords of our product title must be placed first, followed by short-tail words and long-tail words. We must make full use of our product title, and fill as much as possible with 140 characters. The core expression of search ranking is “relevance”. In case you liked this small write-up and you want to obtain facts relating to improve etsy sales generously go to the web site.
Part II:
The second part is the product tags. The product tags also occupies a considerable weight in the search ranking. The Etsy platform is also very successful in the content of the product tags, which is also one of the characteristics that distinguish it from other e-commerce platforms.
Many friends who operate the Etsy platform easily ignore the tag. The product tag must be set, and it must be set accurately, because the product tag has positive feedback in terms of presentation and weight.
The algorithm of the platform will make comprehensive use of the content of each dimension for comprehensive display. There is no doubt that the tags tag is the most important module to improve the search performance besides the title and description.
We can add up to 13 tag keywords for each product through the background settings. After a certain category keyword comes in, there will be multiple search conditions in the search menu bar on the left side of the platform, and the use of tags is very important.
②: Product description
This mainly refers to the sales attribute and commodity attribute of the product.
Key information provided in item attributes is considered in Etsy searches, and when using attributes, choose as many accurate attributes as are available for each item. This will maximize your product’s exposure in search results.
First you must choose the type of product (handmade, vintage, or craft supplies) you want to list and its category. We will then see the option to add properties.
The category and subcategory chosen for an item will determine the number and variety of attributes available.
Since attributes are based on a single product category, we will see certain categories have more available options related to that product category. Other categories will have broader and more general properties.
Some common properties available for most lists:
primary color
additional color
occasion
Holiday
Try to use the most relevant attributes available. Include a combination of attribution and listing tags to ensure potential buyers find and view your listings on Etsy.
Take a simple example:
We are listing a handmade lemon scarf. However, the color “lemon” is not an optional attribute.
Choose the color that we think is closest to lemon. You can choose “Yellow” as the primary color attribute.
Properties are separate from item tags, but they can be used. Together, they will provide buyers with the relevant and important information they are looking for when shopping on Etsy.
Item characteristics such as color, size, and even holidays will be easily found and will appear in other, related, and specific searches on Etsy.